Social service organisations operate in an environment with various stakeholders, like service users, service purchasers, volunteers, donors, funders, neighbours, policymakers and press, etc., who have different exchange relationships with them. Marketing is about the effective management of an organisation’s exchange relationships with its various markets and publics. This course provides students with the theoretical concepts and skills in marketing that are applicable in the social service sector with an emphasis both on using traditional and digital techniques. Upon completion of the course, students will be able to master the basic and latest principles of marketing and apply them in social service context.
Assessment: 100% coursework
